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Although the individual reasons are unique to each leader and his/her particular situation, several common factors drive leaders to engage with an executive coach regularly:

  • Overachieving executives are rarely, if ever, satisfied
  • Trusted resources that challenge senior leaders are hard to find
  • Honest feedback with accountability leads to exceptional results
  • Excessive workloads can often limit opportunities to pause and reflect
  • It can be challenging to find peers for encouragement in difficult times

The first and most important element is your mindset. Many people compare hiring an executive coach to hiring a personal trainer. It doesn’t matter how good the coach is if you are not ‘ready’ and committed to doing the work yourself. Without this, the process will be very difficult and frustrating for both of you.

Below are four statements that are a good test to see if you are ready. You’ll want to be able to agree with all four.

  1. I truly believe that I have the opportunity to improve myself and my situation.
  2. I value and welcome outside input from others.
  3. I am committed to being proactive and intentional about improving my future.
  4. I am open to challenging my existing thinking. I want to try new things in hopes that I can get better outcomes.

While coaching can be applied to various people in different situations, our clients tend to hold top-tier senior-level roles. Many carry titles that include the words Chief, Executive, Senior, or Vice President.  All our clients are in powerful positions with significant responsibilities in an organization that generally has thousands of employees and hundreds of millions of dollars a year in revenue.

As a rule of thumb, clients should anticipate investing 2-3 hours a week into the coaching process. This may involve coaching meetings and/or other times working on items related to your goals. Some individuals considering coaching might delay for fear that they don’t currently see a way to add more work to their busy schedules. Chances are that your time available isn’t likely to change without specific effort. 

With almost every client coached, time and priority management is a cornerstone of coaching. We will work hard to ensure you can develop more effective ways to utilize your time for both coaching items and key priorities.

There are a lot of great coaching companies and coaches available. The ultimate decision comes down to your personal comfort with the coach, their style, and coaching philosophies. It’s important that you have comfortable chemistry with your coach. Some coaches work from a fixed system without deviation. Others have no structure and adapt on the fly in every session.

Coach Pedro Pinto’s method starts with a framework as a guide but co-creates the best plan for each leader and organization. This strategy allows the best mix of proven techniques and the individual flexibility to adjust to each leader’s personalized style.

Independent business owners have ultimate decision-making power from the top to the bottom of their organization. As they identify opportunities to change or tweak the organization, they can take action however they see fit. On the other hand, corporate leaders interact within the larger organization, a board of investors, their peers, other departments, and even their own boss. This presents a unique set of challenges to navigate as they work to execute best their own version of the organization’s mission and vision.

The coaching must account for all these factors as you evaluate challenges and opportunities. For 10+ years, through multiple ownership transitions, Coach Pedro Pinto learned to balance each of these elements while still focused on making progress in the most important areas for the role at the time. Every Coach Pedro Pinto Approved Coach has demonstrated real-world experience in successfully balancing competing priorities on a similar level AND successfully coaching others who are dealing with these challenges.


Pedro Pinto coaches have coached organizations and businesses in various industries, from B2B and B2C businesses. Our coaching methods and techniques easily transfer from one business type to another. They are not industry-specific. Where the experience that matters more is usually around certain situations and/or particular roles.

In some cases where a coach may have limited experience in a specific field, the lack of familiarity can actually be very helpful. This outsider perspective often generates questions that open up alternative ways of looking at common everyday challenges. 

Some of the industries where Coach Pedro Pinto Coaches have direct experience coaching include, but are not limited to: Accounting, Automotive, Advertising, Construction, Commercial Services, Food Service, Home Services, Financial, Health & Fitness, IT, Marketing, Media, Non-Profit, Print & Publishing, Real Estate, Retail.


Due to the unique nature of each individual, there is no ‘typical’ timeframe. In several cases, the ideal window is generally sometime between 6 and 12 months. However, that isn’t always feasible. In some cases, it may only be 2-3 months, for example, if the primary goal of the coaching is to help assess the leader and develop a strategy for his/her unique development.

Schedule a no-cost, no-obligation 15-minute phone call or virtual Zoom meeting to explore whether Coach Pedro Pinto might be a fit for your situation. If you decide that you’d like to go deeper, we’ll set up a future meeting to begin to co-create what a specific strategy might look like for your organization and leader(s). We will answer all your questions to help you decide if you want to move forward.

Coach Pedro Pinto’s customized coaching programs generally involve three primary elements. 

The first element is setting the stage and collecting helpful information to understand better how the leader is showing up and where coaching might be able to assist in improving outcomes.  This often involves a confidential 360º assessment and possibly a set of stakeholder interviews to hear what others have to say about the leader. All information is collected anonymously and confidentially. The specifics are only shared with the leader him/herself.

The second ongoing element is pre-scheduled coaching meetings. Depending on the structure, these generally occur every 2-4 weeks. You’ll work with your coach at each meeting to explore recent situations and clarify future actions. You’ll work to make progress toward the areas that matter most. You may assign ‘homework’ between meetings to help you progress towards your goals. The third element (beyond the coaching meetings) is open, ongoing communication. Whether working through ‘homework’ items or addressing new challenges and opportunities, clients are encouraged to contact their coach by phone or email anytime. This allows ongoing collaboration on various topics as issues arise.

The fee structure is based on the customized program developed for each client initially. A fixed fee will be set in the beginning using the pre-planned frequency of regularly scheduled meetings and any other unique elements. It’s important that this fee be an investment that provides you a greater return than that which you invest. 

Suppose the proposed coaching fees do not fit within your business’s financial situation. In that case, we will help you find other outside options that may be more in line with your budgetary limitations.